About Chao Beauty | Brand Story and Founder
Introduction
Chao Beauty was founded by Karen Chao with a vision to “transcend oneself.” The brand is dedicated to providing high-quality beauty products that empower every user to feel beautiful and confident. Combining natural ingredients with innovative technology, Chao Beauty creates products that are gentle for sensitive skin and easy to use, making beauty effortless.
BRAND STORY
The name “Chao” is derived from the Chinese word for “transcend,” symbolizing excellence, while “Beauty” represents all things beautiful. Chao Beauty’s mission is to help every user discover and express their unique beauty and confidence. Karen Chao is personally involved in the research and quality assurance of each product, prioritizing detail and user experience. Whether you’re new to beauty or a makeup expert, Chao Beauty offers a space to share and celebrate beauty and confidence, inspiring you to reveal your unique charm.
ABOUT FOUNDER
Since childhood, Chao Beauty founder Karen has been passionate about exploring makeup, meticulously studying various beauty products and techniques. These experiences enriched her knowledge and deepened her understanding of beauty. Karen believes that beauty is not just about outward appearance but a reflection of inner confidence. Driven by her desire to create the perfect beauty products, she dreamed for over a decade of building her own brand. Finally, Chao Beauty was born, with a mission to help everyone exude confidence and beauty from within.
Chao Beauty Core Values
Sensitive Skin Friendly
Tested for sensitive skin with gentle, non-irritating formulas, allowing every user to enjoy a worry-free beauty experience.
Asia-Specific Design
Tailored to Asian skin, eye shapes, and climate needs, offering beauty solutions that truly fit everyday demands.
Effortless and Practical
Whether you’re a beauty beginner or a makeup pro, Chao Beauty products make beauty routines simple and stress-free.
Confident Aesthetics
Through easy-to-use products, Chao Beauty empowers users to showcase their natural beauty and effortlessly create their own confident look.
